Colour is a location

Clients usually ask where we are going. More and more often the honest answer is a colour.

A pink stairwell in Mexico City and a pink salt lake in Bolivia can tell the same story. The country matters less than what the colour does to skin, fabric and mood at a particular time of day.

So our mood boards start with swatches, not postcards. We pin the colour first, then go looking for the place that holds it, and only then talk about the clothes.

It saves money, too. A wall is easier to book than a desert.